Mad For It Productions is a full service production company that facilitates international companies shooting in Spain and Portugal, by providing an extensive production service anywhere within these two countries. Mad For It Productions also supplies brands and advertising agencies with internationally established photographers, both on and off roster, and produces the work it procures for the artists it represents.
The founding member of Mad For It, Marta Calheiros began her advertising career in London. She spent 13 years working for a selection of top agencies, namely TBWA\London, Grey, Publicis and Wieden + Kennedy before progressing into production with Talkback Productions in 1999. Marta then moved to Barcelona to develop new business and build photography departments for a variety of international production houses. From all of this, quite naturally, Mad For It was born in 2005.
After 8 years agency-side in New York City, Cheryl relocated to Barcelona and joined Mad For It in 2015. Having worked as an Executive Producer, and Art Buyer, Cheryl brings welcome new skills to the company. A strong background leading integrated productions, practical sensibilities and her professional approach to the work, all make her the perfect compliment to our team and a pleasure to work with indeed.